WHAT IS THE SMARTRIDGE™?
HOW IT WORKS
Once the Smartridge™ is installed, you’ll never need to replace it as it pumps the ink into the printer from a refillable external ink reserve and it also manages the intake of ink by detecting when ink is low and automatically refilling itself.
1. Insert the Smartridge™ as you would a normal ink cartridge. The Smartridge™ emits a beeping sound when it's time to refill, with an LED light which shows you which Smartridge™ needs more ink.
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A report published last week by America’s Consumer Report which asked ‘What annoys you most about printers?’ found the resounding answer to be ‘the high price of printer ink’. It is well documented that inkjet printer cartridges have progressively held smaller amounts of ink whilst charging extortionate prices, but the unethical strategies carried out by printer manufacturers doesn’t stop there.
A regular complaint by printer users is their inability to print a black and white document if a coloured ink cartridge is reporting to be empty – it makes no logical sense why the printer claims to need colour when there is no colour in the document, and yet consumers are left with no choice but to buy a new ink cartridge. Adding insult to injury, it has been found that despite being reported as empty, cartridges often still contain ink, meaning customers are receiving less for their money. Once in the shops, consumers are faced with alarmingly high prices and no real consumer choice; programmed to only recognise own brand cartridges, there is a danger that the cheaper third-party alternative may not be compatible with your printer, allowing printer manufacturers to drive their prices ever higher. Although it has been reported that the overall failure rate for third-party cartridges is less than 2%, consumers are understandably wary of a product which doesn’t carry their printer manufacturer’s seal of approval. Once your printer recognises that a new cartridge has been inserted it carries out the procedure to clean out the print head to remove any remnants of dried up ink, prolonging the printer’s life. In theory this seems sound, but in practice the printer does not clean only the print head of the new cartridge, but the print heads of all of the cartridges, wasting ink in the process. At every stage the printer manufacturers are forcing their customers to spend more money.
The word on every environmentalist’s lips last week was the impact of carbon dioxide on our planet, with fresh reports surfacing about the increase of CO2 levels in the Northern Hemisphere. This week it seems that CO2 is still the hot topic of conversation, with President Obama vowing to cut carbon pollution from power plants by 30% from 2005 levels by 2030. With power plants being the single largest source of carbon pollution in the US alone, the Environmental Protection Agency administrator Gina McCarthy has called the legislation ‘vital’ in attempts to cut carbon emissions.
Under the new rule, US states and power companies will be able to explore a range of options to meet the new standards. This includes switching from coal to cleaner-burning natural gas, and expanding renewable energy sources such as wind and solar power. Now you might be asking yourself, why do we need to reduce our carbon emissions so drastically? As well as obvious environmental issues (carbon dioxide produced from human activities is the single biggest driver of climate change); carbon emissions are also significantly damaging our health. Power plants account for 38% of US carbon emissions, and there is currently no restriction on how much carbon emissions the US power plants can produce. Now that is something we should be worrying about, as a study conducted by researchers at Harvard last week stated that curbing carbon pollution would reduce soot and smog, avoiding premature deaths from illnesses such as heart attacks and lung disease. Additionally, EPA estimates that the step to reduce carbon emissions will avoid up to 150,000 asthma attacks in children and 490,000 missed work or school days.
One of the big news topic of this week has been the rising levels of CO2 emissions in the Northern hemisphere, with levels reportedly reaching 400 parts per million (ppm) for the first time in 800,000 years. These levels have increased by a massive 40% since the birth of the industrial revolution, due to the greenhouse gases omitted into our atmosphere by burning fossil fuels and other human activities.
Secretary-General of the World Meteorological Organisation, Michael Jarraud, has spoken out this week and has claimed that “time is running out” for our planet. He argues that the figures released this week “should serve as another wake-up call about constantly rising levels of Greenhouse gases which are driving climate change”.